Izuu wrapping paper
Reflecting the four seasons of Kyoto
in the palm of your hands.
The paper that wraps our sushi is illustrated with “the hare,” “Mount Fuji,” and “Miho-no-Matsubara.” “The hare” from the name of the founder, Izumiya Uhe, the first; and “Mount Fuji” and “Miho-no-Matsubara” representing our determination to make the No. 1 sushi in Japan. The wrapping paper illustrates our origins which have not changed since our founding.
The kakegami, by reflecting the seasons which the people of Kyoto hold dear, expresses our commitment to our customers. Six patterns have been carved in the woodblock – “Miyako Odori” for spring, “Green leaves” for early summer, “Gion Matsuri” for summer, “Daimonji” for the Bon Festival, “Autumn foliage” for fall, and “Snow” for winter. While all six prints are different, they evoke a certain artistry unique to woodblock prints.
Although the shape of the Saba Sugata-zushi does not change throughout the year, customers can enjoy the changing seasons through the kakegami, which is one of the unique charms of “Izuu.” We hope that the seasons of Kyoto will be etched into the minds of our customers along with the sushi, and become a chapter in their memory.
March to April: “Miyako Odori”
May to June: “Green leaves”
July: “Gion Matsuri”
September to November: “Autumn foliage”
December to February: “Snow”